Trade Show Video
Culture Biosciences, 3:49 Minutes
As the client said, “I’d feel pretty stupid standing in an empty booth.” Instead, he ended up with a video that turned heads and brought people into the booth to find out what this company is all about. Culture Biosciences is a South San Francisco start-up, offering to run fermentation experiments in their custom-designed bioreactors.
The video program was designed to stay silent because of the trade show environment in which it was to play. (A year later we added music and the software demo.) Text overlays give the essential talking points. The style of the video is all-white in keeping with the company’s stylistic guidelines. The budget was shoestring, so we shot everything in an empty room at the client’s facility.
The turnaround was lightning-fast. We shot this on a Thursday in South San Francisco and the video started playing in Philadelphia the following Tuesday morning.
The best part was our client’s 5-star review: “The video we made together turned out better than I had hoped with our tight timeline and limited budget…”
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