Firehouse Field Trip

San Francisco Health Service System, 1:48 Minutes

The San Francisco Health Service System engaged eImage to produce a motivational video with children to solve an all-too-common problem: adults don’t read. Every fall the SFHSS sends out information packets to San Francisco City employees so that they choose their healthcare options for the next year. But many employees never read the packet and in many cases the mailer goes straight into the trash.

eImage wrote a fun, short piece to drive the point home that the information is important. At the client’s suggestion we turned the tables around and had children lecture adults about the importance of reading, and doing as they’re told.

The motivational video program was shot in four hours with a 4-person crew under rather adverse conditions. Read about the challenges of producing this video on our blog.

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