Fouling Thickness and Reflectivity
(a new industrial product introduction)
A new product, especially an industrial one, is hard to show off in action. It is often complex or expensive to implement, so to promote it, you sometimes have to go with what you have. In this case it was still photographs and various brochure graphics which explained the principles of the new device. eIMAGE added some simple animation to illustrate the most important operational principle. Except for a professionally narrated audio track, no original footage went into this program, it was all existing material.