The big horns rehearse for the big parade.

Sometimes it’s the small promotional video programs which are the most fun. We got a call yesterday to film the Archbishop Riordan High School Marching Band participating in the San Francisco Giants World Series Victory Parade. I am not a big sports fan, but who doesn’t love a parade?! I was a one-man-band with a camera and it’s amazing: if you have a big enough camera on your shoulder, barriers that keep out the public are magically opened for you. I had full access to the entire parade route! That gave me a chance to cover the band from many angles as they played their hearts out.

The camera was 15 ft. off the ground on a monopod.

One of my best ideas was to bring a monopod. I thought I’d use it instead of a tripod but it became much more versatile than that. I got sweeping high-angle shots of the parade and even managed some sweeping crane shots right over the fans lining Market Street. A promotional video needs to have high production values and this certainly gave it that without costing a penny extra.

I could do sweeping crane shots over the fans with the camera on a monopod.

This video program was all about motion and having a good time. Sometimes corporate videos have this vibe, but it’s rare. As a promotional video, you couldn’t ask for a better venue to show how much fun it can be if your child chooses to play in the band. This video will promote the band and therefore the school. It’s important for the school to promote itself because it’s a private school.

This video was all about movement.

One more thought about the doors that open if you use a big camera on something like a parade video shoot: the power of a camera hasn’t diminished throughout the years I’ve been in the business. Film cameras used to be rare before video came along so it’s understandable that they would command respect. When I started shooting video the most common question was, “What channel is this?” because everyone assumed I was shooting news. (And indeed I did just that in my first job as a news cameraman.) But now cameras are everywhere and it’s difficult to tell the professional ones apart from the ones that serious amateurs use. So why is it that if you look confident and swing around a bigger-than-average camera, the authorities assume you have a professional reason to be there? Not that I’m complaining, it gives me a chance to do a great job for my client.

The energy was contagious and I look forward to the editing this promotional video!

More From our Blog

Video Instructions Button

Recording Interview

A video guide on how to record your own interviews with the best quality, using equipment you already have: cell phone, laptop and rubber bands.
N-95 Masks

Safe Video Production COVID

Can a small company shoot video safely in the age of COVID-19?

Educational Video Production

A fun educational project shot in Redding, California.
Thumbnail for a biotech trade show video sample

Trade Show Video in a Hurry

How we delivered a trade show video in record time.

Public Service Announcements

How we shot five PSAs when our original project went up in flames.
eIMAGE old website

A Tale of Two Websites

Plagiarism is great because it's so easy... until you get caught doing it.

Behind the Scenes of a Corporate Video Project for Hewlett Packard

Directing a busy CEO on a video shoot calls for respect and firm guidance.
Video Crew in front of giant bulldozer

Training Video Production

Shooting a safety video for miners meant being around big boy toys.
Event video for OnePlus, thumbnaileIMAGE Video Productions

Event Video Production

We covered a new product introduction event, happening simultaneously in New York and San Francisco. Video production was rushed, but the longevity of the finished program was short.
Promo video in a battery manufacturing company

Lithos Energy Overview Video

A small video for a small startup that can have big impact.
Edit room at eImage Video Productions

4k Editing Monitor

There’s nothing like having a big desk to work on. Sort of…
An online estimator for the cost of video production

Video Production Cost Estimator

How much does a video cost? How can I estimate the cost of a…
Voiceover recording session

Water Recycling Facility Shoot

Our partner Daniel Gamburg just finished editing a project we…
A portable TelePrompter rig for video production

Using a Teleprompter with a Hand-Held Camera

Going all wireless is possible, even when using a Teleprompter.
Samyang Cine Lens Side View

50mm T1.5 Prime Lens

One of the reasons we got our new FS7 video camera was for the…
Still frame from our MTailor commercial.

How 4K Saved our Bacon

We turned a demo into a commercial, thanks to Ultra High Definition.

3 Camera Video of a Broadway Level Musical in 4k

How eImage delighted a client who delighted us, while working on a fun project.

TelePrompter and Camera Gimbal

Walking and talking is a natural of combination. But how do you…
Using a video camera gyro stabilizer

Gyroscopic Gimbal Camera Stabilizer

We are in the business of making motion pictures. The essence…
Drone shot of high rise buildings in Los Angeles

Drone Video Production

Going small is a huge step up from helicopter shooting.
Buying an FS7 Camera

Buying a New FS-7 Camera

Wow, what a day! Today we bought a new Sony PXW-FS7 camera, but…
Still image from a promotional video

Medical Device Video

A video eImage shot and edited to promote a new medical device.
Rome, Italy

Springtime in Rome

It was May, the sun was shining and I was strolling through…
Steadicam shoot

Corporate Video Shot with a Steadicam

It was a rare treat to use a Steadicam on a corporate project.
Interview shoot in a living room

Corporate Video Interview Shoot from Home

How we sometimes choose to shoot corporate video interviews from home.
Interview shoot in downtown San Francisco

Shooting in downtown SF

We spent the morning recording video in downtown San Francisco.…
Directing a video in a classroom

Instructional Video Production Series – Integrated Pest Management for Schools

How we produced a 10-episode, 73-minute video series.
From a documentary video shot in Paraguay

Shooting video in Paraguay

A corporate video project finally took me to the southern hemisphere! Daniel…
Frame grab from a video about a marching band

Promotional Video of the Giants World Series Parade

Who doesn't love a parade? A small but exciting shoot day.
Venice, Italy

Valentino Video for Hewlett Packard

The point was to direct a video shoot, not to play tourist in…
A corporate video designed to go viral

Doug Serena

Wrap your brain around this one: eIMAGE associate Daniel Gamburg…
Exterior of KUK Hochschule für Bodenkultur

Video shoot in Vienna

Andy Linda directing in a factory

Shooting video in South Korea

I love to travel and it's a good thing I do. Sometimes, the video…
Camera Lenses

Shallow Depth-of-Field Adapter

Let's get a little technical about video cameras for a bit. Specifically…
Actors in a Public Service Announcement

Mr. Clueless

Everybody likes to have fun, but government video production…
Video about a laboratory procedure

Processing Blood

Sometimes the purpose of a video program we produce is crystal…
Video shoot about financial services

Home Equity Solutions

I avoid debt if at all possible, but some reasons for borrowing…
Actress in a video production

Public Service Announcement Video Production

We just produced a series of Public Service Announcement videos for…
Video shoot at Netopia

Netopia Gateway Installation Video

We just finished editing a very straightforward instructional…
Andy Linda directing a promotional video
Andy Linda with his first computer

The Genesis of our Video Production Services

I like to start at the beginning and the genesis of this video…