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Video Production of a Product Launch Event

July 3, 2018 | Andy Linda

Our recent event video production project showed that not all of our videos have a long shelf life. On May 21st, Opus 1 introduced their +6 Android phone. They needed to generate as much buzz as possible, so they staged kickoff events in San Francisco and New York. eIMAGE was hired for the video shoot in San Francisco to cover the event.

For the most part an event video production project like this is hand-held, news-like coverage of crowds of eager techies waiting to get their hands on the first +6 units. But we used creative angles and fun camera moves to echo the excitement of the multitude, shooting with our Sony FS7 Mark II Ultra High Definition camera. Since the client (a Pennsylvania-based ad agency) also wanted timelapse footage, we brought a second (HD) camera and set it up in a number of locations throughout the evening. It ran unattended for 30 minutes at a time and to my great relief nobody ran off with it. I suppose the new phones were more compelling to the techies than an older camera.

The footage had to be delivered immediately. We uploaded proxy files over the Web the same night, then we shipped a hard drive with the full 4k footage via next-day FedEx. The ad agency edited and posted it within 48 hours of the event.

What delighted us about this event video production is that the footage from the San Francisco video shoot made up about 70% of the final video. We normally like to be collaborative rather than competitive, but in this case we relished the fact that the editor liked our footage more than what he got from the New York City crew.

It was a quick, one-afternoon event video shoot in San Francisco but by now, only five weeks later, the program is hard to find online. It really was just to whip up excitement over the launch moment. We have a copy of the 1-minute product launch event video here in our portfolio. Here today, gone tomorrow; that’s the way it goes in this fast-paced world when you’re doing event video production!

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