Video Production of a Product Launch Event
July 3, 2018
Our recent event video production project showed that not all of our videos have a long shelf life. On May 21st, Opus 1 introduced their +6 Android phone. They needed to generate as much buzz as possible, so they staged kickoff events in San Francisco and New York. eIMAGE was hired for the video shoot in San Francisco which covered the event.
For the most part an event video production project like this was a hand-held news-like coverage of crowds of eager techies waiting to get their hands on the first +6 units. But we used creative angles and fun camera moves to echo the excitement of the multitude. Since the client (a Pennsylvania-based ad agency) also wanted timelapse footage, we brought a second camera and set it up in a number of locations throughout the evening.
The footage had to be delivered immediately: over the Web as a proxy the same night and as a hard drive with the full 4k footage via next-day FedEx. The ad agency edited and posted it within 48 hours.
What delighted us about this event video production is that our footage from San Francisco made about 70% of the final video. We normally like to be collaborative rather than competitive, but we relished the fact that the editor liked our footage more than what he got from the New York crew.
It was a quick, one-afternoon event video shoot and by now the program is hard to find online. We have it here. So it goes in this fast-paced world!