I avoid debt if at all possible, but some reasons for borrowing are very valid if you just don’t have the cash on hand: fixing a leaky roof, a college education for your child, a car so you can get to work. That was the point of a series of videos we produced for a bank which wants to remain anonymous.
Our five-day video shoot took us from a bank branch in San Francisco to a private residence in Pleasanton. Our own home once again became a movie set for the day. And we rented a friend-of-a-friend’s funky kitchen for a day.
The kitchen scene took place during a dark and stormy night when a young couple discovers their roof is leaking. It was fun rigging a steady, controllable drip system for the video shoot. I used a series of drip irrigation sprinkler heads and while it looked quite serious on video, we did not flood the kitchen in any bad way.
The program is destined for DVD to be mailed out as part of a promotion packet designed to get homeowners thinking about how they can unlock the power of their home equity. This is our third video project for this bank.
Some of the key players of this video production were:
- Angela Gamburg, producer
- Andy Linda, director
- Andy Howard, writer
- Wah Ho Chan, camera
- Brad Seals, audio
- Charles Griswold, Damian Lucas, Joe Mendoza and other folks from Little Giant on lighting
- Daniel Gamburg, production assistant