We focus on having first-rate video production equipment to achieve the best possible image quality for our clients while keeping an eye on their bottom line. Right now our flagship is a Sony PXW-FS7 XDCAM Super 35 Camera, capable of shooting 4k and Ultra High Definition (UHD) video. This is fantastic for interviews where the wide shot can also become a close-up shot in post, without sacrificing sharpness. We enhance this camera’s natural shallow depth-of-field with a Metabones Speedbooster adapter and full-frame 35mm lenses, such as our T1.5 50mm Samyang. The results are stunning.
Our second camera is a Sony A7 Mark III. This is a full-frame mirrorless camera which matches the image quality of the FS7 almost perfectly. We use it as a second camera for interviews and on some documentary work. It is unobtrusive and has an amazing automatic focusing system which surpasses our big camera. It can even do better slow motion in 4k (120 fps versus the FS7 camera’s 75 fps), although in HD, the FS7 camera can go up to 150 fps.
Our older camera is Sony’s highly acclaimed CineAlta digital cinema PMW-EX3 XDCAM EX. It is great for quick and precise documentary work, or it can be outfitted with our RedRock M2 Encore Depth of Field Attachment and a set of Nikon prime lenses for a beautiful cinematic look.
We also have a cool Nebula 4200 5-axis gyroscopic camera stabilizer which makes hand-held shots as good as those shot with a Steadicam. This is where the autofocus of our A7iii camera really shines: when the cameraman moves with a gyro stabilizer, he can’t be riding focus. The camera’s automation now takes care of that for him. There’s even a face-tracking feature (in HD) to make sure faces stay razor-sharp. And in terms of stability we’re not using only the gyro stabilizer. The lens is stabilized and the camera body has its own stabilization; we’re triple good!
We edit with Premiere Pro, running on a very beefy, custom-configured computer. A 42″ program monitor and a THX-certified sound system gives us the theater experience while a 4TB RAID array keeps multiple HD video streams flowing. But the real difference is Andy Linda, the man pushing the buttons, jumping between Premiere Pro, AfterEffects, Photoshop and a dozen other programs on his 4k 42″ computer monitor. Thirty five years in the business taught him a trick or two. Just keep in mind that if you engage him in a technical discussion, he loves to talk shop!
Bottom line: we are obsessive about quality and we own the gear and know how to use it to get the job done to our high standards. Whether it’s cameras, audio, lighting, a dolly, or a jib, we have the equipment in-house to keep your costs in check and our production schedule flexible.