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Pre-Production
Every serious project begins with serious preplanning. We help you formulate your proposed project by asking a multitude of questions at our initial meeting. Many of these questions can be answered by filling out our Project Profile Worksheet.

 
We then develop and submit for your approval a Preliminary Proposal and Budget where we spell out the scope of the production, the basic approach, and a proposed budget and timeline.

After your approval, we meet for a Data Dump; you can give it to us in the form of an outline or a list of subjects which the program should cover. If your project is to contain hard facts and figures, now is the time to include them. Often the existing company literature (brochures, product spec sheets, annual reports, etc.) already contain much of the necessary information. If needed, we may ask you to begin searching for your company's historical photos or existing graphic material (logos, stats, previous videos, etc.).

Shooting in a Silicon Valley clean room
 

Based on the material you give us we develop and submit for your approval a Creative Treatment. This is an outline which shows how the program begins, develops, and ends. It includes all the relevant points of the program, although the final wording (narration or dialog) is yet to come.

After we discuss and you approve the Creative Treatment, we write the full script, which meets all your objectives in a fresh, unforgettable way. The script is submitted for your comment, revised and resubmitted for your approval.

Upon your approval we arrange a shooting schedule and do whatever is necessary to get the shoot under way.